Welcome to Dreamlash Eyelash Extensions PRO Certification, the only program in North America designed exclusively designed to show you how to become a Professional Lash Artist.

Lash Artists and Potential Lash Artists are Coming to Calgary, Alberta Canada on March 15-17 2014 to get the coveted Dreamlash PRO Certification

It doesn’t matter what your intentions are with Lash Artistry:

  • No Beauty background and want to work from your home as a Lash Artist
  • Already established as a Hairstylist, Esthetician, or Makeup Artist and want to add eyelash extensions to your existing services
  • You’re a salon or spa looking to get your staff members trained in this profitable service
  • No Beauty background and want to work from your home as a Lash Artist
  • Already established as a Hairstylist, Esthetician, or Makeup Artist and want to add eyelash extensions to your existing services
  • You’re a salon or spa looking to get your staff members trained in this profitable service

Dreamlash Eyelash Extensions PRO will show you, in detail, the exact steps you need to do to achieve perfect, show stopping lashes for your clients, every single time.

Dreamlash Eyelash Extensions PRO delivers in person Certification training for a select group of only 50 students per training from around the nation. Trainings only happen twice per year, in Calgary, Alberta. In this new and improved training program, you will receive 8 workbooks which include our systems, processes, patterns, and scripts for finding the best look for your clients.

So why do you really want to learn eyelash extensions?

 With all the courses and advanced education out there, what’s your reason for wanting to learn this art? What do you want to make of it? How many clients do you want to serve per week? Perhaps you’re taking this course because you want to live a more lavish lifestyle, or perhaps you just want a creative outlet to be of service to other women.

If you’re like many of the Lash Artists I’ve trained, you envision this:
  • Working from a home lash room full or part time
  • Making women feel beautiful and powerful with gorgeous lashes
  • Having more time to spend with your kids, partner, and doing other things you love

Dreamlash Workbook 1

Lash Artistry is a luxury service that requires professionalism, creativity, and customer care. Are you ready for this type of commitment?

You deserve a career where you can experience the deep satisfaction of making women look and feel fantastic, express your creativity, and make a good income.

If you’ve already read this far, I know you’re passionate about these things because you like enriching the lives of other women. 

But if you’re like all the other Lash Artists I’ve spoken to, you’re confused as to which course is right for you. You’ve seen a variety of other courses out there all claiming to be the “best” at all different price points. You want to get a good deal, but it matters more to you that you get the best education.

If you’re like I was when I started my Lash Career over 5 years ago, you:

  • Want in-depth education with none of the pieces missing
  • Want to train with a reputable company that you’re certain will be around in a year
  • Want simple, easy-to-follow instructions you can be 100% confident when working on your clients
  • Want a company that follows all National Health Regulations so you can ensure your clients’ safety
  • Want a company that treats you like a valued member of the community, not just wants your money
  • Want a company that can offer you multiple levels of Certification so you can gain advanced skills

If you can relate, you’re in the right place.

Me and my team would love to hand you over my personal step-by-step systems to become a Professional Lash Artist that is 100% confident when working on every single client.

Following my simple step-by-step processes are the path to becoming 100% self-assured that you can “wow” your clients with the true artful perfection of lashes done right. 

The art of Eyelash Extensions must be mastered in order to get referrals, repeat clients, and ultimately grow a thriving practice.

I know from personal experience – and I’ve learned a lot of things the hard way – so you don’t have to.

In just one year, I grew my lash artistry practice to 2000 clients by offering the “best in town” in not one but two cities. My 2 businesses, which have now been sold so I can focus on education were noted as a “phenomenon” in the Winnipeg Free Press in 2010.

The best part was, I was 100% certain we were offering the best service in town, making women look and feel beautiful and fantastic.

Most weeks my business served 20-30 clients per Lash Artist. I had 5 Lash Artists working under me.

I made my own schedule, and I had the luxury and time to travel, visit my favourite spas, and have my own lashes done all the time.

At just 25 years old, it was the first time I had plenty of time and money to take exquisite care of myself, give the best “me” to my clients, and support the people I love.

But it wasn’t always this way…

When I started my lash practice, there was no such thing as “Dreamlash PRO Eyelash Certification” so I had to learn everything trial-and-error. 

Although I registered for whatever education I could find, I was left to put so many pieces together on my own. I even took an eyelash extensions course from one of the big names in the business – but still didn’t leave confident in my skills.

I threw all caution to the wind and started taking clients anyway. I deeply cared about them and did the best I could. Often times they would love their lashes…but often times they wouldn’t…and they had good reason not to…

Since the education I was provided was vague (to put it in the nicest way), my first few months of clients experiencing rapid loss of their lashes, poor patterning, uncomfortable applications, and were generally disappointed in their service.

 This hurt me tremendously. There were days I would go home and cry out of sheer embarrassment over not being able to get it right. I was so frustrated that I questioned if I should even keep offering the service at all.

Although some of the clients were gracious enough to give me another chance, many of them were downright angry at me and would yell at me, tell all their friends to avoid me, demand a refund, and post negative reviews online about my business.

This was a LOUD wake up call 

I realized that I had to figure this out. I was angry that I had invested money with companies who didn’t care about me, even though I followed every single one of their “steps” they just seemed to forget about me as soon as I had paid them.

I didn’t want to be known as the “Worst Lash Artist in Town” 

I had a big A-Ha when I hired an expert lash artist to teach me her tricks, then enlisted ten of my closest friends and family members to volunteer to let me practice on them until I got this perfect.

I had to fly all the way out to Salt Lake City, Utah to work with my new Lash Mentor – but it was worth it.

I spent many evenings – turned into late nights figuring out exactly what works and what doesn’t. I used all my new tricks to apply their lashes perfectly. Although my lash teacher wasn’t present in the room with me, I felt myself being guided by someone who had walked this path before me – I finally cracked the code on how to apply amazing lashes every single time.

Once I figured this out,  I KNEW I could make thousands of women feel beautiful and powerful with AMAZING lashes, customized to them, applied safely and properly. 

Shortly after I knew I finally mastered the process, I found myself getting referrals and rebookings. I was even featured as front page news of my Local Paper.

All because I sought out someone who could show me the exact steps I needed to take to make this work.

I saw that I just had to change a few things to begin making my clients happy – every single time.

My passion and drive was reawakened and I now knew I could do this.

So I took a huge leap and invested with my Lash Mentor to take all her advanced training programs at a price tag of $10,000. This was extremely scary because at the time I didn’t know where the money would come from – but I had faith that she cared about me and that what she showed me would work.

And it just kept getting better from there

I started getting referrals and rebookings. I gained a reputation as the only Lash Artist to ever see. I was grateful for the time and money I spent getting a great education or none of this would have been possible.

I immersed myself in learning advanced application strategies and got addicted to the look on my clients’ faces when they opened their eyes.

In the first month of starting my lash practice, I had about ten clients who never returned. After I learned how to do lashes properly I had double that, and it kept doubling month after month.

I take the time to do every lash application perfectly, and I’ve seen the power a beautiful set of lashes can have on a woman’s life. My applications even got so efficient that I was booking clients for full, perfect sets of lashes in less than an hour.

My lash artistry practice evolved into two businesses with 5 lash artists working under me, then ultimately sold for a profit. I still do lashes from my home, and I’m one of the highest paid lash artists in North America.

As a Lash Artist – I love making $500 per hour working with great clients to trust me to make them look and feel beautiful.

You can’t start out as a $500 per hour Lash Artist, but the potential is there if you follow the formulas.

On the path to becoming a lash artist who gets referrals and rebookings, I’ve learned you must do these 5 things:

        1) Get quality education from a company who holds nothing back
        2) Find the Lash Artistry Mentor who cares about you as a person, and treat them well
            to ensure you maintain that relationship
        3) Commit to doing every application perfectly.
        4) Learn Patterning and Customization Techniques so each client leaves looking her best
        5) Gain a reputation as someone who cares about her clients

 

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Committing to doing perfect lash applications is the most important thing you’ll ever do – without this you don’t stand a chance to ever get a single referral or rebooking.

Your ability to do perfect lash applications is the sole indicator of whether or not you’ll get repeat clients and referrals. It gives you confidence, client trust, and the powerful benefits of the magic of word-of-mouth marketing.

The More I Learned, the More I earned

You’ll notice that getting quality education is #1 because you need this to begin your lash artistry practice. You also need the correct formulas on how to price according to your ability level so you book the right clients with the right expectations.

The pricing structure we walk you through will impact which clients book with you, and if they are wrong, you’ll attract all the wrong clients causing you anxiety and frustration.

As you advance your education, you have the ability to charge more as more high-end clients will be drawn to you. You don’t want to make a mistake in this area by setting your prices incorrectly.

Hint: do not try to figure this out by looking at the competition – most of them are doing it wrong. 

Are you struggling to find a company that provides top-quality education, and cares about you and your dreams?

I’m made to help Lash Artists gain the skills they need to get all the referrals and rebookings possible by providing perfect lash applications. You deserve this type of education so you can help more women feel beautiful in a safe and caring environment.

And if you really care about making women feel amazing…you owe it to the women out there to get the best education possible so they can be 100% confident in entrusting their eyes to you.

Trying to get the cheapest lash course and neglecting getting the in-depth training you need is a sure-fire way to become a “Lash Technician Statistic”  – all because you didn’t set a standard high enough for yourself to get the most in-depth training possible on the market today.

So now its time to apply to be one of the 50 students accepted from across North America in the Spring 2014 Dreamlash Eyelash Extensions PRO Certification.

In the Dreamlash Eyelash Extensions PRO Certification program, being held in Calgary Alberta on March 15-17, 2014. 50 Students from across North America will come together to learn my personal method of Perfect Eyelash Extensions Application.

These are the same techniques I used to make clients so happy they would refer me to their friends. I want you to be the Lash Artist everyone talks about also, and I know the same success is possible for you. I’ve seen it happen again and with Lash Artists who have implemented these same techniques. Here’s an overview of  what you’re going to learn in this 3-day, in-depth certification program:

Dreamlash Workbooks Cascade Dreamlash PRO Certification includes 8 easy-to-follow, step-by-step, eyelash extensions education by me personally, and 6 of my hand-picked caring and attentive Educators.

Here’s what you’ll learn:

Class #1 – The Magic of the Right Tools and Supplies

If you’re tired of all the confusion around which supplies you need to get and which you don’t, rejoice! In this class you’ll learn all about the only tools you’ll ever need for eyelash extensions application, and discover tricks and shortcuts to apply lashes expertly.

In this class, you’ll learn:
  • Dreamlash Workbook 2How Dreamlashes are different compared to what’s out there
  • When to use Quickie Regular Adhesive and when to use Quickie Fast-Dry Plus (you’ll expertly know when to use which on each client)
  • The importance of primer and what can go wrong if it’s used incorrectly
  • The 2 different consistencies of removers and which situations to use each one
  • The importance of using under-eye collagen patches and why you should never, ever skip this step except in this one situation.
  • The uses and benefits of the straight tweezerThe uses and benefits of the curved tweezer
  • The two types of glue stones, the benefits, and which one we recommend
  • The exact brushes you must use to make micro-corrections in your work. (If you skip this step you could literally ruin your work and have to re-do it from the start)
  • Proper Uses and Benefits of Sealants, and why you must apply sealant to your work at the right time to ensure your clients’ lashes last optimally
  • The various options for Mascaras made for Eyelash Extensions
  • The 4 purposes of the client consultation form, and why skipping this step could cause you and your clients serious trouble.

Bonus: As a bonus for Class #1, you receive:

  • Personal Take-Home Workbook covering all Class 1 Material
  • Template for Mascara Instructions to hand to your clients to take-home
  • Sealant Instructions Template for clients to take home
  • Client Consultation and After Care Sample

 

Class # 2 – The Hygiene and Safety of the Professional Lash Artist

In this class you’ll learn: If you’re tired of all the confusion around which supplies you need to get and which you don’t, rejoice! In this class you’ll learn all about the only tools you’ll ever need for eyelash extensions application, and discover tricks and shortcuts to apply lashes expertly.

  • How Dreamlashes are different compared to what’s out there
  • When to use Quickie Regular Adhesive and when to use Quickie Fast-Dry

Plus (you’ll expertly know when to use which on each client)

  • The importance of primer and what can go wrong if it’s used incorrectly
  • The 2 different consistencies of removers and which situations to use each one
  • The importance of using under-eye collagen patches and why you should never, ever skip this step except in this one situation
  • The uses and benefits of the straight tweezer
  • The uses and benefits of the curved tweezer
  • The two types of glue stones, the benefits, and which one we recommend
  • The exact brushes you must use to make micro-corrections in your work. (If you skip this step you could literally ruin your work and have to re-do it from the start)
  • Proper Uses and Benefits of Sealants, and why you must apply sealant to your work at the right time to ensure your clients’ lashes last optimally
  • The various options for Mascaras made for Eyelash Extensions
  • The 4 purposes of the client consultation form, and why skipping this step could cause you and your clients serious trouble.
Dreamlash Workbook 3

BONUS: As a bonus for Class # 2, you receive:

Personal Take-Home Workbook covering all Class 2 Material

  • Done-for-You Checklist to Prep Your Lash Area
  • Checklist of the exact method you need to follow to sanitize your metal implements
  • Handwashing Procedure Checklist
  • Complete MSDS Document for Quickie Adhesive
  • Emergency Procedure checklist in the rare occasion adhesive gets in the clients’ eyes.

(As a side note, I’ve worked on nearly 2000 clients, and have never once needed this safety procedure. My motto, however, is “better safe than sorry.”)

  • word-for-word template for posting your commitment to safety on your website

 

Class #3 The Dreamlash™ Method  

Gorgeous Eyelash Extensions that Last

If you’re tired of all the confusion around which supplies you need to get and which you don’t, rejoice! In this class you’ll learn all about the only tools you’ll ever need for eyelash extensions application, and discover tricks and shortcuts to apply lashes expertly.

Dreamlash Workbook 4 In this class you’ll learn:
  • The simple, proven method of applying long-lasting eyelash extensions, step-by-step
  • The correct amount of adhesive to use for each lash
  • How to ensure each lash is adhered to its’ maximum potential
  • The proper way to isolate the lash so the application is truly one-to-one. (1 lash extension to 1 natural lash)
  • The correct times to dry the lashes (and it’s not at the end of the application like most amateur lash artists)
  • My secret shortcut to picking up each lash easily and simply
  • A simple, foolproof method that will help you get the lashes thick and full from corner to corner.

BONUS: As a Bonus for class #3, you receive:

  • Personal Take-Home Workbook covering all Class 3 Material
  • Step-by-Step Instructions covering exactly how to apply long-lasting eyelash extensions
  • Full Colour, Easy to Follow Photos on how to pick up the lashes
  • 2 Pairs of Practice Lashes for you to learn with during the class
  • Station Set-Up Template for Maximum Efficiency

 

Class # 4 – Basic Patterning and Customizations

In this class, you will be expertly guided, step by step on how to create custom patterns for your clients, and create beautiful looks based on your clients’ unique features.

What you’ll learn in Class 4:
  • 3 Simple, Proven Patterns for Full Sets of Lashes that will “wow” your clients

(These patterns will tell you exactly which size to use, which thickness to use, and which curl level to use) PLUS! I will hand you a done-for-you BONUS Bridal Pattern that outlines exactly what you need to do to “wow” your brides who trust you to make their look perfect.

  • Checklist of the 6 Most Common Patterning Mistakes All Beginner Lash Artists Make
Dreamlash Workbook 7

 

Class #5 – The Client Consultation Process

Following the Client Consultation process is crucial to your success in every single lash application in order to position yourself as an expert, and to ensure the client’s needs are met.

Woman eye with extremely long eyelashes

In Class # 5 – you’ll learn: 

  • 5 Crucial Mistakes Lash Artists Make During this Process costing them time, money, and credibility

Exactly how to deliver an excellent client consultation (and it’s not simply handing them the form ask asking them to fill it out)

As a bonus for Class #5 – you’ll receive:

  • Personal Take-Home Workbook covering all Class 5 Material
  • Simple Checklist on how to deliver the Client Consultation Expertly
  • My Word-for-Word Script to use after the consultation process that will have the client so impressed, they will choose your most premium offer

 

Class #6 – Working on a Live Model 

It’s now time for you to test your new skills. Working on a live model, this is your first opportunity to follow everything you learned to create a beautiful lash application.

What you’ll learn in Class #6:
  • Supervised by your assigned educator, you’ll gain practical experience applying Dreamlashes from start to finish, so you’ll be 100% confident when you service your first client
  • Practice the Client Consultation Process
  • Practice preparing your tools and supplies
  • Practice following the Hygiene and Safety Protocol
  • Practice Patterning and Customization
  • Practice Complete Lash Application from Start to Finish

Bonus for Class #6:

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  • Personal Take-Home Workbook for all material covered in class 6
  • Checklist of the Customer Care Procedure from Start to Finish
  • Instruction and Critique from your Educator
  • The opportunity to be a lash model and take part in the Dreamlash Experience
  • Take Home Step-By-Step Instructions on how to do a Fill

 

Class #7 – How To Get Your First Bookings

Booking clients into your Lash Artistry practice can be just as much of an art as applying the eyelash extensions themselves.

 Dreamlash Workbook 8

In Class #7 you’ll learn:

  • The 6 biggest mistakes Lash Artists make when starting with marketing
  • How to price your services professionally, and what the current market “sweet-spot” is. (Price your services too high or too low and risk getting no bookings
  • P.S – you won’t find the market sweet spot by looking at competitors as most of them are not within it)
  • A simple 3-step process you can follow to immediately pre-book up to 30 clients in the next 60 days with no marketing costs

As a bonus for Class #7, you’ll receive

  • Personal, take home workbook covering all Class #7 Material
  • Checklist of the 6 Marketing Mistakes All Lash Artists make
  • My personal formula for setting your prices, and when to raise them
  • A done-for-you template that outlines exactly what you need to do to get up to 30 clients in the next 60 days
  • Retail offerings price list
  • Email Template that you can customize to your business, to send to clients when they book with you in order to drastically reduce cancellations and no-shows
  • A simple 3-step process you can follow to immediately pre-book up to 30 clients in the next 60 days with no marketing cost

Dreamlash PRO Events blend in-depth theory, hands-on practice, and marketing advice along with Angela’s profound inspiration to help you create lasting confidence in your new skills. Expect to be richly supported as Angela and her team guide you to create exceptional skills as a Lash Artist.

Dreamlash PRO takes place March 15-17 at the creatively amazing Hotel Arts, an urban boutique hotel in the heart of Downtown Calgary.

 Hotel Arts image  Hotel Arts image

***Special Announcement***

Only Dreamlash PRO Certification Graduates will be offered to attend the following Professional Development Courses offered exclusively by Dreamlash this year:

  • Dreamlash Dip Semi-Permanent Mascara Certification
  • Professional EPIC VOLUME Lash Certification

These professional development classes are in-depth training courses that are 2-3 days each. Be wary of any company that claims they can teach you the above in less time.

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Who Should Apply? 

The Dreamlash Eyelash Extensions PRO Certification is perfect for students who want to work from home. It’s also perfect for experienced hairstylists and aestheticians who want to add eyelash extensions to their offerings, or salons and spas who want to have their staff trained in this profitable, hot beauty service. No matter which category you fit into, you’ll receive curriculum style Eyelash Extensions Training that has been especially created to be easy to learn. By taking this course instead of any of the others that are offered- we promise you’ll dramatically shorten your learning curve and save you time, money, and frustration. There is an application required to be a part of this program.

Am I ready for the Dreamlash Eyelash Extensions PRO Certification?

This program takes you from beginner to PRO in a 3-day intensive course. If you’re committed to providing top-notch service in a caring environment, you’re ready for this course.

What If I’m already a Certified Dreamlash Artist – Can I take this course?

Absolutely. If you’re a Certified Dreamlash Artist, contact Kayla immediately at kayla@dreamlash.net, and she’ll take you through a different application process You’ll be given priority access to the course, as well as an exclusive admission price.

I’m already a Certified Lash Artist with another company, can I take the advanced professional development courses without taking the PRO Certification?

No, our advanced courses are currently only being offered to Certified Dreamlash Artists.

I’m already a Certified Lash Artist with another company – should I take this course?

Yes, there are many benefits for you to upgrade your skills with this level of instruction. Your certification will also enable you to enroll in our advanced professional development Certification courses.

What about supplies? Does this course come with a kit?

After registrations, and closer to the course date, you will be sent an email outlining the options we have for kits. Purchasing a kit is optional, but highly recommended due to the substantial savings you receive. Kits range from $597, $897, $1397.

Are you Ready to be 1 out of 50 Lash Artists who will carry Dreamlash PRO Certification Status?

The early-bird tuition for the Dreamlash PRO Eyelash Extensions Certification is $1597 (but will ultimately go up to $4997 as we near the course date). This is an itty-bitty investment compared to how many clients you’ll be able to serve after receiving your certification.

I’ve personally seen hopeful Lash Artists throw away thousands of dollars on training courses that were vague and outdated. They took these courses with companies that didn’t see them as human souls with hopes and dreams – just a quick way to make a buck.

How much money are you leaving on the table by not getting the education you need? $1000-$4000 per month?

The wasted money will only grow as clients don’t send you referrals or rebook with you. If you try to offer eyelash extensions without learning every little step and technique, you’re likely to get a bitter reputation very quickly.

 To put it in dollar values, lets say you book 7 clients at $150 each. Do this every week and you will make $4200 per month. Do you see how the investment of $1597 is really just an itty-bitty amount in the grand scheme of things? (And your revenues will only go up as you get a great reputation)

I want to make it super easy for you to apply because I know only the potential lash artists who are committed to getting the best education will do so.

I want my course only full of lash artists who have extremely high standards for their education, their life, and their clients. It’s like a ripple effect – the better education Lash Artists receive, the more women get to enjoy beautiful lashes by someone who cares about their comfort, health, and safety.

And remember, applying does NOT commit you to the course. If you get an invitation to be interviewed, you’ll have the opportunity to decide whether this is right for you or not.

 

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